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I WANT TO REGISTER FOR THIS MASTERCLASS

Masterclass Privacy Landscape & Challenges - Online & Live

Description

Attend the Masterclass Privacy Landscape & Challenges, online and live, with Matt Severgnini​, Digital Marketing Consultant at Incubeta.

 

This masterclass will provide overall knowledge on the recent changes in the digital ecosystem due to Privacy landscape movements.

Specifically, the attendees will understand the role of cookies in recent years and the challenges related to the technological evolution needed to shift away from them.

Moreover, details on tech solutions under development will be shared, providing understanding of the ecosystem tech direction.

 

Note: The course is online live, but if the you miss the experience or want to re-watch it, participants will have access to the replay and they can access it for 30 days, as well as the sharing teaching materials.


					

Target Audience

  • Marketing Managers

  • Digital Account Managers

  • C-Level Executives

  • Digital Media Strategists

  • Publishers

Requirements

Basic knowledge about the digital ecosystem and tracking activities.

Date and Times

  • 4th of December, from 9h to 13h

Program content

Cookies’ Basics & Historical Usage
  • What is a cookie
  • What we’ve always been doing with Cookies
    • Q&A
The Rise of the ePrivacy (GDPR, CCPA, etc)
  • GDPR & CCPA, what do they mean
  • Consequences for the ecosystem & people
    • IAB tcf & CMPs
  • Timeline of the privacy challenge
    • Q&A
Key Players
  • Lawmakers
  • Apple & browsers
  • Google
  • Third Parties
  • Amazon? Facebook?
    • Q&A
The Game Changer: Cookie’s Deprecation
  • What does this mean
  • Consequences
    • Q&A & 10 mins break
Solutions?
  • The Concept of Walled Gardens
  • Google
    • First Party cookie era phase
    • Cookieless phase
  • Privacy Sandbox
    • FLoC
    • Conversion APIs

Formador

oradores_Matt-Severgnini

Matt Severgnini

Digital Marketing Consultant at Incubeta

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